Teddy Willoughby launched his label BLAND for Spring 2009 with a presentation at Deitch Gallery. Fitting, seeing as how his perfect customer is an art gallery girl, be it curator, artist or dealer. For Fall 2009/2010, an evening presentation was held at Terrence Koh's Asia Song Society, which continued on into a week-long Pop-Up shop selling BLAND clothing and accessories. Selected friends also presented their wares, including printed tote bags and hand painted leather neck ties by Thomas Engel Hart, t-shirts by David Lindvall, art objects by Patrick Griffin, and jewelry by Guillaume Boulez.
Sticking to a black palette, Teddy plays with structure and drape often in the same silhouette. One silhouette included a tight, sexy dress complete with bra cups and underwire, attached to a loose fitting vest adjustable with drawstrings. Unexpected details like tongue rings as closures add artsy humour into the mix.