Are African Wax Prints coming into high-fashion? Both Balenciaga and Gucci showed batik-style prints in their Resort 2010 collections.
Here in Paris, we see these kind of prints on traditionally-dressed African women all the time. The fabric is especially popular in West Africa. It is not silkscreened but rather dyed using the batik technique. The artisanal technique involves the application of melted wax to cloth before dyeing it. The dye will not penetrate the waxed areas. The highest quality fabrics come from Vlisco, the only remaining Real Dutch Wax producer. Their fabric is so highly regarded that people do not cut off the fabric's selvage which displays the company's name, just like one would wear a designer logo on a t-shirt.
Video Game Print
Table Fan Print
Ivory Coast Style
What is This?
We're not sure what makes a print in the style of a certain country... Maybe it's the background?
The success of Vlisco fabrics has lead to them developing a fashion brand in Africa, designing 4 collection a year, as well as fancier line of fabrics including silks and jacquards.