Pleasure Principle was created in 2002 by Diva Pittala and Adrian Cowen. After creating the label People Used to Dream About the Future, the Italian/British duo refocused on the more casual line which has been described as neo-punk, subversive, and casual bondage. The collection, both mens and womens but mainly unisex, consists of unique jersey pieces, reworked vintage (sometimes embroidered or overdied), and transformable pieces that can be worn in many ways. Past season Glamour & Glitter favourites include a mens shirt with a scarf of the same fabric sewn into the neckline (replacing the traditional shirt collar), and an oversize sleeveless sweatshirt with a delicate embroidery of a girl tied to a chair - bondage style.
This label defines the way Downtown New York dresses. It is no wonder they are one of the best selling labels at Seven New York, and huge in Japan.
Adrian and Diva answered the G&G questionaire:
What City or Cities do you live in? new york
Breakfast? Lumberjack special
Dinner? skip it .....straight to dessert......
Drinks? brown liquor only
Dancing? only after hours
What do you do for fun? illegal activities
Where do you find inspiration? from the small pockets of culture that haven't been completely obliterated by social conformities and mainstrem thinking.
Past Season Hits: